Singer, DJ, and magician Jelly Jells doesn't consider himself a Renaissance Man. Instead, he modestly says that his many talents are just different forms of expression. "I'm all about bringing thoughts to fruition," he says. "but those thoughts are never limited to one genre." Through his production company, Little Fish Big Heart, Jells (born Giovanni James) records tracks with his band, The Harlem James Gang, and produces television shows and movies.

When was last time Justin Timberlake was wrong about something? The guy seems to be spending a great deal of time making the right decisions and all the right moves. He's behind the brand 901 Tequila, and tonight at Irving Plaza he's presenting the Memphis-based hip-hop group, FreeSol (signed to his label Tennman Records) in advance of their debut album, out in October. Since today is 9/1—you know, September first (and I’m really sorry if I’m the first to break that news) and the Tequila is 901—the festivities will begin at 9:01 P.M.

As manager of New York's La Esquina, Dave Rocco has learned to focus on every detail, from the music to the lighting. Yet he always takes time to appreciate just how amazing the five-year-old Nolita restaurant and lounge can be.

"Every night we went to the pub, had Guinness and hung out."

Great business ideas are often a matter of timing. For Jonathan Rojewski, the time was 2006, when the Mexican government amended its rigid tequila standard to include a category for flavor-infused spirits. With his business partner, David Campbell, Rojewski began working on Tanteo, the first line of infused tequilas, taking advantage of the rise of premium tequila as well as the growing artisinal cocktail culture. Rojewski and Campbell launched Tanteo in 2009 with three distinct flavors, which quickly become popular in such stylish restaurants and bars as New York's La Esquina. We asked Rojewski about the genesis of Tanteo, its modern production process, and his never-ending quest for the finest agave in Mexico.

It was the love of my life, Amanda Noa’s, birthday last night and due to circumstances beyond my control we were unable to consider dining until almost 11pm. But late night fare in this town is getting swankier, if not better, so I did have some choices. I wasn’t going to get away with our usual afterhours spots Veselka or Kellogg’s Diner. It came down to the recently opened Marble Lane at the Dream Hotel or La Esquina. She opted out on the steak-centric Marble and we scooted off to La Esquina.

Last night, I wangled and cajoled my way past the velvet barriers and into the Scream 4 premiere afterparty at Mr H. It was to be a star-studded affair, with even the divine Charlie Sheen a promised guest. The funny thing is, if you tell people that a rare bird like Charlie is going to show up, the party never gets past looking for that particular celebrity, even when it’s clear he’s not coming. I wasn’t really supposed to be there anyway, and there were plenty of the beautiful, famous, and fabulous to gawk at, so no complaints.

Every one has needs, and the good thing about New York City is that the majority of those needs can be met. Travelers come to town to satisfy their shopping addiction, or to eat at the best restaurants in the world. Some come to see the Statue of Liberty, and some travel to stay up all night. You want to stay close to the things you're into, whether that's Broadway or Burlesque, and Himunk's Hotel Locator is an awesome tool that helps you choose the perfect hotel by showing its proximity to your needs via a heat mapping guide.

To V.I.P. or not to V.I.P., that is the question. I am always conflicted about which New York to show clients. Should I take them to La Esquina, Lit, White Noise, or Don Hill's? Should I venture out to my beloved BK for Brooklyn Bowl and Manhattan Inn? The Manhattan hot spots are designed for client relations and the special white-glove pick-pocketing that goes with it. It seems to be a dollar-and-cents thing that makes sense when the deal is sealed. My clients with limos and expensive expectations wanted the V.I.P. New York that they understand, because it’s quite similar to the V.I.P. experience they know from Vegas and Los Angeles. We were to meet at Avenue after my DJ gig in Chelsea.

It's always intriguing to watch a former West Coast denizen make their way in the Big Apple. Their itineraries have a slightly sunnier edge, quite literally. They seek out roof tops and tiki bars, their drinks are sweeter, their style is fashionably laid back - they've mastered that whole California-cool thing that's a stretch for the native New Englander. Natasha Huang is of the West-turned-East school. A native of the Bay Area, she graduated from the University of San Francisco and worked in health care for hospitals before moving to the city as the Director of Marketing for Encore Magazine. Shortly thereafter, she struck out on her own to start a company: NH Media. As an entrepreneur in the PR field, Natasha is often out and about, raising her public profile and collecting business cards with the best of them, while still maintaining her distinctly relaxed, and, let's face it, friendly West Coast nature. The places she's deemed her favorites reflect her sunny disposition.