The Atlas Shrugged movie went into production over the weekend. In case you're not familiar, Atlas Shrugged is Ayn Rand's massive 1957 novel that functions as a particularly sloppy blow job to the objectivist/libertarian community. It's hugely influential, I suppose, and considered a classic among circles in which you probably wouldn't want to find yourself (circles containing people pissed off that the government provides services like, uhm, roads). You probably knew at least one guy in college who was so batshit over Rand's promulgation of radical selfishness as a social good that you half expected him to rush off to her grave on a coke-binge, dig up her corpse, and haul ass to the county clerk's office. I guess what I'm trying to say is: there is an entire contingent of society that is going to be fucking insufferable when this comes out. So, why am I not actually that concerned?

According to pop culture lore, it was way back in 1988 when Larry David and Jerry Seinfeld cooked up what was originally known as The Seinfeld Chronicles. The two were at comedy club Catch A Rising Star and Jerry, mulling over the possibility of a series, asked David for his thoughts. As the two riffed on some saran-wrapped goodies at a nearby bodega, David commented that the show’s raison d'être should be exactly that kind of casual, anxiously funny banter. From such humble beginnings was born what many consider the greatest sitcom of all time. Twenty-odd years later, it looks like Seinfeld may also be the richest TV mogul of all time.

● Hipsters with food stamps buy "soy meat alternatives and gourmet ice cream from a Whole Foods." But wait, there's more. [Salon] ● You want this mash-up of Lil Wayne and The Office theme song, because everyone likes these things and together they're better. [F Yeah Mashups] ● Oscar winner Kathryn Bigelow defused the bomb that is jury duty. [Vulture]

Why Larry David's psychosis is the best viewing on TV.

● Jon Gosselin’s current girlfriend Hailey Glassman says he’s “emotionally abusive” and throws “mantrums,” although she still loves him and is still with him and don’t worry she knows their relationship is “not normal.” [People] ● 50 Cent declares: “the credit crunch has hit rap.” Need proof? The rapper must sell his old diamonds before he buys new ones. [Telegraph] ● The Catholic League is mad at Larry David’s alter-ego Larry David, who accidentally peed on a painting of Jesus in a recent episode of Curb Your Enthusiasm. He's also Jewish, not that there's anything wrong with that. [Popeater]

On digging deep and not doing Woody Allen

● Are you going to see Watchmen this weekend? So is everyone else. Eighty midnight screenings sold out last night, and the studios are expecting a $70 million opening, despite a 2.5 hour run time. [deadlinehollywooddaily] ● Exciting news for CurbYour Enthusiasm/Seinfeld fans: Jerry Seinfeld, Julia Louis-Dreyfus, Jason Alexander, and Michael Richards will all appear in a multi-episode arc on the new season of CYE, overseen by Seinfeld co-creator Larry David of course. This is the first time in 11 years the whole cast will appear on the same show. [EW] ● Daft Punk will add some much need awesomeness to Tron 2.0 by scoring the film. [LAT]