It was just over a year ago when Liam Gallagher first announced that he was launching the anti-fashion fashion line, Pretty Green. Having created the collection after being fed up with "that skinny look... that shit, those pointy shoes," Gallagher self-described his brainchild as "classic... nothing wild, not Jean-Paul Gaultier, just cool." Well, today Gallagher is opening up his very first brick and mortar operation in a 2,000-square-foot space in London on Carnaby Street. "Fitting the classic mod aesthetic theme, the store boasts floor to ceiling windows clean mod fixtures, recalling a time of 60’s nostalgia, encompassing an air and vibe inherent to the collection itself, with custom fit shelving throughout, the Green label and Black label SS10 pieces will be available to buy as well as exclusive one off pieces to purchase," a press release reads.
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