M. Night Shyamalan, famed director and punching bag, has joined Twitter. Celebrity Twitter accounts have been standard fare for years now, but for whatever reason, M. Night just brings a certain something out of people. That “certain something” being jokes about twist endings.

For my part, I think M. Night has been getting a bad rap of late. No director ever set the bar higher—critically or financially—with their freshman effort, and to expect him to continually top it is as unrealistic as it is unfair. Recall that even St. Speilberg has given us such boo-able travesties as 1941 and Always. And as for The Last Airbender, which was the subject of some seriously mean-spirited derision, it's nevertheless pulled in a world box office total of 225 million. So yeah, the trailer for the Shyamalan-produced Devil might look impossibly stupid, but that's a farmed-out directing job anyway, and M. Night himself is even willing to poke fun at it. He recently got together with an MTV "personality" and a penthouse pet to make a not terribly-funny-but-at-least-high-spirited spoof of the thing.

Not long ago I wrote about the trailer for the forthcoming Devil. I didn’t address how audiences in a New York City theater booed the name of producer M. Night Shyamalan when it appeared on screen (that hadn’t happened yet), but rather how utterly cheap the movie is. To whit, it mostly takes place in an elevator. This is the most transparent movie-on-a-budget gambit I’ve seen poised for a major release in a long time. And yet, it only took a week or so for me to come across another: I give you The Virginity Hit.

Say what you will about M. Night Shyamalan (we do), but the man will not let people stop talking about him. The director was recently at a press conference in Mexico City promoting his critically-panned, commercially successful The Last Airbender, when a female reporter had the balls to ask him if Airbender was just a bid at commercial success after his recent bombs. Night's initial response ("If I thought like you I'd kill myself") is magic. And then it gets better.

● Not even one of the worst hosting performances in SNL history could keep Jason Sudekis from bedding Don Draper's girl. That's how cool he is (Don, not Jason). [Socialite Life] ● Bryan Singer and Taylor Lautner are friends! How cool is that? Less cool: Taylor dissed his friend Bryan by not signing on to his film X-Men: First Class. With friends like these...[Blastr] ● Even with the not-terrible looking Devil, audiences seem to have really given up on M. Night Shyamalan. I see a dead career. [Film Drunk]

I had to watch the trailer for Devil twice to assure myself that it wasn’t a spoof. I’m still not entirely convinced. The premise sounds like the beginning of a bad joke. “Okay. So, five people get trapped in an elevator…” Then things turn unfunny when one of the five turns out to be something other than what they appear. Given that Devil is based on a story by M. Night Shyamalan, I’m guessing an Amish dinosaur.

Where did it all go wrong?

We're really rooting for you Night. The Sixth Sense is undeniable. Unbreakable is one of the most underrated films of this decade (we’re not kidding). Signs was a creepy and moving success. So when The Village proved you weren’t without filmmaking flaws, and then Lady in the Water utterly confirmed it, we began to worry. Your image in the press suffered—an egomaniac they called you—and suddenly our “next Spielberg” began resembling our “next Cimino.” So when chilling trailers for your latest film The Happening started popping up, we expected a return to form. An invisible force causes people to lose their self preservation instinct—suicide all around. Mark Wahlberg and Zooey Deschanel, two of the most likeable actors in Hollywood, on the run for their lives. What’s not to like? Well, today the reviews are in, and with held breath, we checked them out…