M.I.A. pulling out a middle finger during the Super Bowl half time performance seemed pretty shockingly non-shocking when compared to oh say, Janet Jackson, and every other thing M.I.A. has ever done (example:  banned videos, stalking a reporter over writing she ate a truffle fry) but its still been a hot topic.  How did Madonna feel about the whole thing?

● Madonna is so over M.I.A.'s "adolescent" and "irrelevant" hijacking of the half-time show. "I understand it’s punk rock and everything, but to me there was such a feeling of love and good energy, and positivity, it seemed negative," she explained this morning on Ryan Seacrest's radio show. "What was the point?" [TMZ]

● Beyoncé and Jay-Z are filing quickly for trademark of their baby's name, Blue Ivy, because two other people have already tried to do the same. [WP]

In the last few years, the Super Bowl has reached new heights of cultural saturation, setting and breaking the record for the highest watched TV broadcast not once or twice but three times, enough to make someone's dad rage about the shallowness of American attention spans, maaaaaan. So yes, this is not a new thing. But it's still eye-dropping to look at the audience numbers from last night's Super Bowl XLVI: 111.3 million viewers, beating last year's game by 300,000. That's barely 20 million fewer people less than the number of voters in the 2008 presidential election! Think about that, maaaaan.

While Madonna's Givenchy-happy halftime show was certainly a highlight of yesterday's Super Bowl, we were also pretty hyped to see H&M's $3.5 MM commercial for their Bodywear collection with David Beckham. As we hoped, the ad features Beckham's body in all of its athletic glory, which was a nice reprieve from the actual game and a heck of a lot more interesting than most of the Super Bowl aired that day. See the 30-second (NSFW, unless you make this window really tiny) ad after the jump.

● M.I.A. won Madonna's Super Bowl half-time show when she punctuated her "Give Me All Your Lovin'" verse with a middle finger. She really "don't give a shit." [Rap-Up]

Joe Francis is still an a-hole.  The all-around scumbag and purveyor of those videos in which drunken college chicks flash their boobs on Spring Break for a tee shirt, is getting litigious against the Super Bowl and suing Madonna, NBCUniversal and NFL Commissioner Roger Goodell.  Instead of basking in the glow of free publicity, Francis has sent threats over Madge’s new song “Girls Gone Wild,” reports THR.  

This Sunday, Madonna is set to glam up your Super Bowl halftime show to the chagrin of drunk uncles/Santorum supporters across the country. In between whatever medley of "Borderline"/"Like a Prayer"/"Material Girl"/"dear-God-not-"Die Another Day," she'll be joined by M.I.A. and Nicki Minaj to perform their collaborative single, "Give Me All Your Luvin'." This morning, she dropped the music video for that song, which you can watch after the click. It's a glossy production, replete with multiple Marilyn Monroe impersonations, a squadron of football dancers, and enough visual cues to show you that Madonna still clearly considers herself on top of the world.

This year's Super Bowl halftime show, featuring Madonna, M.I.A., and Nicki Minaj, is pretty good compared to the usual classic rock dinosaur they trot out on the stage. But God forbid, what if they were suddenly unable to perform thanks to a hamstring injury or lightning strike? This 30 Rock animated short dares to ask that question, with a cartoon Jack Donaghy gathering three singers to audition for the hypothetically vacant show. Rather amusingly, he invites alt-country balladeer Ryan Adams, rapper/comedy star Childish Gambino, and dad rock supremecist Michael McDonald to make their best case. Via E! Online, watch the video after the jump.

● Elton John didn't think Madonna had "a f-ing chance" of beating him in the best original song category at last night's Golden Globes, but then she did, and John's husband David Furnish joined the fight via Facebook. "Madonna winning Best Original Song truly shows how these awards have nothing to do with merit," he wrote in a vengeful post, adding also that "Her acceptance speech was embarrassing in its narcissism" and her recent criticisms of Lady Gaga "desperate." It's on! [NYDN]