● After attempting that silly thing called acting, model Rosie Huntington-Whitely returned to her day job for Sao Paulo Fashion Week. [Fashionista]

More model news: Proenza Schouler has just released their spring 2012 ad campaign, and it stars Russian supermodel Natasha Poly looking fierce in a series of vintage-inspired images. The ads feature Poly in select looks from the PS runway, posing in the style of Betty Page as she sits on, stands over, and sometimes straddles a single chair in a spotlit room. 

If you don't know your Proenza Shooler from your Proenza Skooler (and by the way, Jack and Lazaro are very aware of your mistake), there's a nifty little channel on YouTube called Pronunciation Book that clearly explains exactly how you should say a slew of designer names, including PS, in public. This knowledge alone will help you big time during fashion week, especially when a fashion snob asks you what runway shows you're looking forward to seeing. On the flip side, you can amuse yourself and make said snob's head spin by intentionally pronouncing the designer's name very, very wrong. Enter Pronunciation Manual.

Today at 4pm EST, Proenza Schouler will debut a fascinating promo for their FW11 collection directed by cult filmmaker Harmony Korine. Given that the range was inspired by a 10-day road trip through the Southwest, and that the director is known for dreaming up twisted films like Kids and Gummo, we're expecting "Snowballs" to be deliciously eccentric.

"I guess you could say I’m not all that into party music."

Designers Jack McCollough and Lazaro Hernandez of Proenza Schouler are out to prove that accessories don't need precious materials to make a statement. After the debut of their brilliant bungee cord jewelry for resort 2011, which spawned a series of ace DIY attempts, we're thrilled that the PS boys are set to launch a costume jewelry line "that will be reprised each season in different colors and materials," as reported by WWD.

● Starting today, Alexander Wang will contribute 10% of all sales made at his new store and online to the Japanese Red Cross for one month. [Hint] ● The Proenza Schouler boys are not happy with Target's PS1 knock-off (above). [NYT] ● Dakota Fanning may be the face of Marc Jacob's new fragrance, "Oh Lola." [Fashionista]

● CK One kicks their multimedia campaign up a notch by releasing a fan-selected Pandora mix tape on April 1st. It's not too late to submit your song! [Facebook] ● Maison Martin Margiela's highly-anticipated first fragrance is set to hit US stores in April. [Fashionista]

All the cool kids like Proenza Schouler. Whether it's for their kaleidoscopic color palettes, funky textures, or ultra-sharp silhouettes, this 9-year-old label has written a new recipe for upscale dressing—and everyone's eating it up. Just about every style plate on the map has sung the praises of designers Lazaro Hernandez and Jack McCollough, toting around their mochilla-print PS1 or their new It-bag, the PS11.

Good news: Target is bringing back 34 looks from their GO International Designer Collection, meaning collaborations with the likes of Rodarte, Zac Posen, and Proenza Schouler! Bad News: Although it features 17 designer collaborations, and yes, some from our favorites, we can't help but feel there's still something to be desired. For one, they're all dresses, which means we'll have to stick to eBay for that Jean Paul Gaultier moto jacket, Mulberry crossbody, and McQ Alexander McQueen anything.