In lieu of studio lights, makeup artists, and personal assistants, his & hers label Rag & Bone has taken a decidedly minimal approach to their latest marketing campaign. Known for their sharply tailored, military-inspired clothes, Rag & Bone’s David Wainright and Marcus Neville put all creative control in the hands of the campaign's models (the same faces that typically lead Rag & Bone runway shows): Sasha Pivovarova, Lily Aldridge, Abbey Lee Kershaw, and Edita Vilkeviciute. The girls were given digital cameras and told to wear the brand in the shots, but the rest was up to them.
more

