FINALE, the long-awaited EMM Group entry at 199 Bowery on Manhattan’s Lower East Side, has finally opened – and it’s a game changer. This is a place created by a well-heeled, bottle sales-based group with creativity at its core. To those who pooh-pooh bottle service and blame it (and Rudy Giuliani) for all the terrible things that have ever happened to New York nightlife, I say pooh-pooh to you. Without bottle service, burgeoning rents, insurance, and salaries would have buried nightlife. The problem is that clubs banking for big bucks have catered to the bores with black cards, a scene that’s unbearable to the artistic set. FINALE embraces the downtown scene with performance types on staff, and bartenders and waiters dressed and ready to perform at the drop of a beat.
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