Nightclubs can’t survive in this economy on booze sales alone. It’s for this reason that today’s savvy businessmen are now looking to on-site restaurants to support their operations. Food seeds a room early. Smart new boîtes are doing big dinner business at 5pm—or brunch, even—with their clubs only a staircase away. Whether or not they eventually fill up, places that don’t serve food don’t do much business until well past midnight, which means their owners spend way too much money on soaring rents, insurance fees and operating costs. New York nightspots like Tenjune, STK, Simyone Lounge, Abe & Arthur’s, the new Butter and the forthcoming joint from Scott Sartiano and Richie Akiva all play this same game. Noah Tepperberg and Jason Strauss’ Avenue even does it all in the same small room.
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