Sir Richard Branson just made thousands of brand-loyal Virgin customers even happier with the product. On Wednesday, he announced that he would finally link up all airlines within the Virgin Group to build a strong frequent-flier program. Passengers of Virgin Atlantic, Virgin America and V Australia will be able to earn miles on any of the programs. Spending miles for awards on other Virgin Airlines is being phased in through the second quarter of 2011 as computer systems are linked. Elite status will eventually be reciprocal too (Virgin America still has to create upper tiers in its frequent flier program).
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