Last night, the 33rd Annual American Image Awards honored the marketing geniuses who help build companies like UGG and William Rast into the global brands they are today. All of the proceeds from the event went to the Prostate Cancer Foundation, a total that was said to reach around $1.1 million. The show was hosted by TV personality Robert Verdi, who I had a chance to chat with on the red carpet. Verdi, who was decked out in seriously shiny patent leather Sergio Rossi shoes and a Piaget diamond encrusted watch, bragged, "I'm really, really rich. I can afford sex and diamonds!"

After William Rast’s recent unsuccessful collaboration with Target, we’re ready for another big name to drop that inspires mania more akin the Zac Posen and Lanvin collections. However, the next designer slated to team up with Target is Calypso St. Barth, which you might not be familiar with unless you’re over 40 and perpetually on a beach vacation - seemingly the only type of woman who can afford the clothes.

The William Rast for Target collection is set to hit stores on December 19, and if the turnout is anything like last weekend's private shopping event, items will go fast. All styles of the leather jackets were snatched up within a few hours and the WR signature denim was also a big crowd-pleaser. In anticipation of the launch, co-founder Trace Ayala gives BlackBook the scoop on his and Justin Timberlake's big move into "rebelliously priced" retail.

Yesterday, images of the full William Rast for Target collection surfaced, and the majority agree that it’s an easy collaboration to swallow. Each piece offers the country vibe that designers Justin Timberlake and Trace Ayala have promoted since the brand's inception, without being too literal. In fact, there really are no risks in this collection, making it even more accessible to fast-fashion consumers looking for brand-name items without compromising their own tastes. For women, the line offers street basics that we already own or are on the hunt for, like leather shorts and jackets, chambray shirts, and silk blouses. Men have some straightforward choices too, like jeans, nylon jackets, and relaxed button-downs.

Two new denim lines will be soon be premiering at Brooks Brothers and Target thanks to collaborations with Levi's and Justin Timberlake's William Rast label. Levi's is bringing classic jean styles to both Brooks Brothers standalone-stores as well as its e-commerce site. "Co-branded as Levi Strauss for Brooks Brothers, the $148 designs come in three fits and six washes for men, with all product made in the U.S.," says Women's Wear Daily. Each of the styles fit into a classic aesthetic category (read: don't expect any heavy washing or distressing here). The denim line sells for about $50 more than Brooks Brothers other in house jeans collection, but (at least in terms of sales angles), it has the advantage of being U.S.-made.

The stigma surrounding shopping malls is dissipating. Shopping chain stores and slurping down a Jamba Juice in the process is garnering newfound acceptance as a sartorial pastime. And apparently it's a movement of which Justin Timberlake is a fan. Back in September, the pop star-turned-fashion designer announced for that William Rast, the clothing line he founded alongside Trace Ayala, would soon be setting up its first freestanding shop (which is now newly opened at the Westfield Century City mall in Los Angeles). Apparently the next 40-50 William Rast stores opening between now and 2010 will be in malls as well.

The struggling retail market isn't keeping Justin Timberlake from opening his first standalone store for the clothing line William Rast, which he co-founded with Trace Ayala. According to Women's Wear Daily, the label "is expected to turn a profit this year and has plans to open some 40 boutiques over the next several years, with three leases already signed." The first will be Westfield Century City (an outdoor mall packing everything from Zara and Houston's to Bloomingdales) in Timberlake's hometown of Los Angeles. Regardless of whether or not you're a fan of the line, Timberlake deserves some respect for being one of the few celebrity fashion designers to keep their line afloat amid the recession (ahem, Sarah Jessica Parker, Lauren Conrad, et al).

The only thing I didn't get about the William Rast show at Fashion Week is the austere look on J. Tim's face as he popped out at the end. If I were him, I'd have run out dancing, as nothing short of amazing stomped, sashayed, and strutted down that runway. Instead of actual pieces, let's talk concepts -- for the girls, there was fringe, studs galore, Midwest meets Margiela shoulder pads, and tight pants that will create waiting lists. For the boys, we can basically say “all of the above,” and add on long T-shirts -- which brought a casual factor to impeccably tailored jackets -- and the most fun black acid-washed jeans. It was a dark, modern interpretation of the height of 80s punk-inspired fashion ... a collection that definitely proved that Tims could carry Billy Rast way past geek chic.

It's a busy summer for Justin "Dick in a Box" Timberlake! First, he inks a deal to rep Givenchy's new scent Play. Now he's the face of the high-end sportswear brand William Rast, which rolls out its first-ever ad campaign (print, outdoor, and online) in August. The campaign is centered around clips posted at WilliamRastMovie.com and edited to resemble outtakes from a feature-length film starring Timberlake in the fictional role of William Rast, plus supermodel Erin Wasson playing his girlfriend, Birdie. "Dark, moody and sexy," says DNR, "the clips depict Rast and Birdie as Southern outlaws of some sort, hiding out in a rickety cabin in the woods, driving recklessly in a vintage muscle car and running from baying hounds -- all while unable to keep their hands off each other." Cut!