As the original pioneers of two of Chicago’s storied nightlife districts past and present--Weed Street and River North--it appears that the gentlemen of Rockit Ranch Productions possess the Midas touch. With the continuing success of their current venues, The Underground and Rockit Bar & Grill, Billy Dec (CEO/Founder), Arturo Gomez (President), and Brad Young (Chairman/Founder) seem to have perfected that elusive formula for success and longevity (more on that later). Amid a whirlwind lifestyle spent constantly managing, honing, and promoting their venues, their brand, and their city, Dec, Gomez, and Young found time to chat with us about how they all met, what you need to do to create longevity, and why Chicago simply has everything.
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