● Looks like Michael Bay's Teenage Mutant Ninja Turtles will be neither "Teenage" nor "Mutant" -- not by title, at least. Bay announced on his blog this morning that Paramount marketing has renamed his reboot Ninja Turtles. "They made the title simple. The characters you all remember are exactly the same," he assured, adding that, "yes they still act like teenagers." [EW]
● The precocious Chloe Moretz has been cast as the tormented adolescent lead in Kimberly Pierce's upcoming Carrie remake. "I've never been so happy in my life," wrote Moretz on Twitter. [Deadline]
● The Harry Potter series is at last going digital, with all seven books now available for download from J.K. Rowling's own Pottermore site. [WSJ]
● Lil B will give a #rare, #exclusive, and -- although it goes without saying -- #based lecture about something at NYU on April 11. "THIS WILL BE HISTORICAL AND TRULY LIFE CHANGING, HISTORY STARTS," says the Based God, and we don't doubt it. [Pitchfork]
● 11 years, 6 million albums sold, and perhaps the best Pitchfork review of all time later, the Aussie rockers that make up Jet have decided to call it quits "to pursue separate creative endeavors." [Spinner]
● They might have lost Khloe Kardashian in the wake of the flour-bombing incident, but a new and beautiful relationship appears to be blooming between the increasingly absurdist PETA and "recently switched to a vegetarian" Courtney Stodden. Lets call it a draw. [NYDN/Gawker]
● Steven Tyler celebrated his 64th birthday with a sparkly blue pedicure, a new puka shell necklace, and a nice walk on the beach. [ONTD]


Responses to Afternoon Links: 'Ninja Turtles' Gets A Name Change, 'Harry Potter' Goes Digital