That’s one major car accident for Beach House.
The Baltimore-based band, which just this week released a new album titled Bloom, was allegedly approached recently by an advertising agency looking to license the track “Take Care” for use in a Volkswagen commercial. The band declined, but here we are watching that commercial and the song in it - done by an outfit called Sniffy Dog - well, it sounds an awful lot like “Take Care.”
“The ad agency actively tried to license “Take Care” from us for weeks, to which we politely declined,” the band wrote in a statement on its Facebook page. “People’s comments/anger should not be directed towards VW or us. It was the ad agency that made these moves. I hope this also clarifies to fans and non-fans just how ‘Take Care’ and the VW ad song are related.”
In our review, BlackBook called the album “shimmery and upbeat,” which might be just what got the ad agency so excited. But hey, Beach House could in worse company—bands including The Walkmen, Wilco, Cat Power, Phoenix, Sleigh Bells and Grizzly Bear have had songs in car commercials and no evil has yet come of it.
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