“How many people these days would get to make seven albums before they made Dark Side of the Moon?” the musician Dhani Harrison, 33, asks by phone from his London studio, referring to the Pink Floyd album that spent 741 weeks on the charts. The point the young Harrison––son of George––is making is that a reign of terror is being perpetrated by our buzz-hungry culture. “Everything has to be amazing before it comes out and it’s so amazing that everybody hates it and then by the time it comes out, we are already over it,” he continues. “That’s not a music career, that’s just a
 TV commercial.”

Not that Harrison has been
wanting for accolades. His band—a
 collective called thenewno2—released a debut album in 2009 called You Are Here, which drew widespread accolades. But, he says, “you have to build fans. You have to focus on your trade and learn how to integrate with other musicians.”

Harrison has done just that on the new album, thefearofmissingout, which features cameos by Wu Tang’s RZA and Black Knights, Ben Harper, Holly Marilyn, and the Icelandic singer Thorunn Magnusdottir. Firmly rooted in psychedelia, the album blends ballads, synths, and a dubstep vibe that shock and quickly woo the senses. The album’s titular fear (FOMO) is one that, according to Harrison, plagues his generation. “It’s because of the nature of online communities and technologies and global communities becoming so much smaller. Facebook, for example, should be called FOMObook. You just go on there and see pictures of people being like ‘I am up on a mountain’ or ‘I’m on holiday.’ It’s that classic old Bob Dylan line, ‘Look at my skin shine. Look at my skin glow.’ You aren’t even sure if these people have any insides.”

While the thenewno2 was shopping demos for the first album, Harrison was perplexed that record companies wanted to own their music. “We had a studio so we didn’t need record companies to pay for us to make a record, so why should they own it?” he asks. “Why should I sign a deal where they own my music when everything is sitting here in my house?”

Despite his industry connections, it was time to go independent. “I know a million people in the record industry in very high-powered positions and they can’t help me in any way,” says Harrison. “They are all great friends, but we are all on our own.”