There are a lot of reasons to like or hate Lana Del Rey, depending on your point of view. She's either an incredibly brooding, evocative singer, or a packaged piece of nu-indie meant to sucker your typical suburban teenager with absolutely no middle ground. If you trend more towards the latter type, ignore this post and go listen to M83.

But if you don't mind Del Rey, you'll want to watch the video for "Born to Die," the latest single off her upcoming debut album of the same name. She previously released a truncated video that was just her and a random tattooed bro embracing in front of a moving American flag, which is where this one picks up. There are some tigers, a glossy cathedral, a sexy/dangerous relationship with tattoo bro, and some moody nighttime driving. It looks very high budget, making you wonder whether the critics who cry, "Inauthentic!" have some merit to them. Or, you know, you can just enjoy or not enjoy the song and move on.