If you’re already in a position of power and influence in an increasingly saturated marketplace, that is. Jordan Hoffner, white and beautiful, was just hired away from You Tube where, according to his LinkedIn profile, he has been the Director of Content Partnership for the past three years. Ben Silverman has plans for you and plans for me, BUT HE WON’T TELL US AND IT MAKES ME WANT TO TEXT HIM AT ODD HOURS IN THE NIGHT,“ DTF?”

Sharon Waxman once told me in words on the internet that Silverman’s venture with IAC Chairman Barry Diller, Electus, is Latin for “Chosen.” Little on the nose wouldn’t you say, Silverman? (FULL DISCLOSURE: I’m Jewish so it’s cool.) While Silverman has been rounding up the your mom’s favorite Nickolodeon Kid’s Choice Presenters, Ryan Seacrest and Ben Stiller, it’s only a matter of time before he hires you to be part of ENTERTAINMENT/THE FUTURE. He hired the previous head of Y! Studios. Remember when you were the head of Y! Studios? You wore cardigans and ties, decided you had a strict palette.

Online ventures have rarely focused on platforms that yield long-term sustainability (see: profitability). Hulu was cool when he used to buy you drinks, but then got weird when it copped a Michael Caine habit and started hanging out with Alec Baldwin. But Silverman is building the Yankees over at IAC and the Yankees never lose in baseball or on the internet. If The Beatles are now free online anything can happen. And that includes Silverman being ... SORRY I JUST GOT DISTRACTED BY A CARMEL CAR COMMERCIAL. MAN, THAT’S OFFENSIVE TO WOMEN ... a success in the increasingly colorful bazaar of the online landscape.