Bolivian president Evo Morales is a pretty big fan of the coca leaf--the frond of the coca plant that contains the raw material for producing cocaine and has been cultivated in the Andes for thousands of years. Morales has been know to chew coca leaves during UN meetings, and he's an advocate of increased coca production for use in products like tea and toothpaste. Now, he plans to put the coca back in cola with a new product catchily called Coca Colla.

The name isn't just ripping off the American brand--though the drink's packaging will also be red with a swoosh like American Coke--it also references the people living in the Andean region of the country. An anonymous official said the drink will be launched in four months. It will either be run by the government, the coca growers, or as a joint-cooperative between the two. We can only hope Lindsay Lohan will be considered as a possible spokesmodel for the new beverage.

Morales says some 10 million people in the Andes chew the "sacred" coca leaves, an act the International Narcotics Control Board has long sought to ban. Under Bolivia's new constitution, coca is recognized both for its "cultural heritage" and as a "renewable resource" and is said to have no narcotic effects. In 2008, Morales tossed US Drug Enforcement Agents out of the country saying he would seek the help of other countries to fight drug trafficking.