Harper Perennial just posted the book trailer for The Word Made Flesh: Literary Tattoos From Bookworms Worldwide, a forthcoming min-paperback coffee table book edited by Justin Taylor and Eva Talmadge that features lit-related tattoos from readers and writers (including yours truly). The trailer includes discussion from the editors, photos from the book (sorry, friends, you’ll have to buy a copy), and some actual tattooing footage.

Following the viral success of Gary Shteyngart’s Super Sad True Love Story trailer—which featured James Franco in all his stoned-stud glory—trailers have become a trendy new marketing tool for selling books. So far, it seems to be working: Super Sad is Shteyngart’s first foray onto the Times bestseller list, and earned rave reviews from pretty much everyone and their mother. If nothing else, the recent wave of book trailers is a good sign that publishers haven’t yet given up on attempting to market books. Also, that publishing dinosaurs know how to use computers.

The Word Made Flesh - book trailer from Tattoolit on Vimeo.