I once stayed at a swanky resort in Riviera Maya during the height of the recession, meaning, my friend and I were basically the only guests on the premises. There was more staff than necessary, standing around, twiddling thumbs, observing us by the pool. I was so high on vicodin at the time (the sun felt amazing) that I didn't want to go all the way back to my room to grab my cigarettes. Every single one of the employees volunteered to fetch them, as they had absolutely nothing else to do. Is this how service should be at all luxury properties?

Conrad Maldives thinks so. Conrad Maldives Rangali Island recently launched a smartphone application offering guests services and amenities at the push of the button. Upon arrival, guests are handed an iPod Touch loaded with the program, called "Hotel Evolution." It's like a Genie in a bottle with unlimited wishes. Guests can have fruity cocktails brought to them at the beach, browse the dinner menu while tanning at the pool, book spa treatments without having to talk to anyone, have someone bring them a basket of live fish just for the hell of it, and, if they want, send someone to retrieve their cigarettes.

Those who can actually afford this vacation no longer need to bring their personal assistants.