JetBlue launched the updated version of their TrueBlue program today, and the biggest change is that instead of accruing miles by length of trip, you now rack up points by dollars instead. It used to be that if you were a frequent cross-country flier, you could have a free flight for about every five flights or so. This worked well if you could catch a deal or four on these flights, because no matter what you paid, it was the length of the trip that counted. Now, however, it won't really be such a boon, points-wise, if you catch a sale, because it counts more if you purchase a flight at full price.

It's now six points per dollar, and it will take 10,000 points to earn a roundtrip flight for free. Reach 3,000 points within 12 months, and you'll receive a bonus of 500 points. Fly more than that, and you may qualify for even bigger bonuses. Your points, however, last forever, which is much better than the traditional 18 months that most airlines use, and the supercalifragilisticexpialidocious part about the whole thing is twofold: one, there are no blackouts, and two, if you own an JetBlue American Express card, you earn points by the dollar as well -- so you can rack up several free flights without even being on a plane. You also get a bonus 2 points per dollar if you book a flight on JetBlue with your JetBlue AMEX. Oh, and there's no official word, but hopefully you'll still get points for pets on board.