JetBlue's "All You Can Jet" pass, a sweet deal launched for September -- $599 to jet to any one of JetBlue's 56 destinations for an entire month (yes even Aruba, Cancun, and Bermuda) -- has abruptly come to an end. Debuting August 12, this stellar deal only lasted for about a week before the airline was overwhelmed with calls. "Sales of the pass have really exceeded all our expectations," JetBlue spokesman Sebastian White says. "We want to make sure that we don't sell so many (passes) that it becomes a challenge for people to find seats," White says, explaining why JetBlue drew the sale to a close earlier than expected.
The deal was splashed all over the media, catching the airline industry off guard. "I'm totally surprised by the amount of attention the promotion has earned," says Henry Harteveldt, airline analyst at Forrester Research. "It's an extremely creative promotion, though, and creativity is something sadly absent from airline marketing and promotions. It's the kind of offer that makes you sharply inhale when you see it -- it's so good that you almost can't believe it." Hopefully that means other airlines will be inspired to offer similar passes in the future. If you got one of the passes, count yourself lucky, and be sure to fly across the country at least once!


Responses to JetBlue's "All You Can Jet" Already Over