pf_main_vince.jpg Was it something we said, above, at RIV 105?

Thursday was the premiere of the unofficially named lounge RIV 105, a new addition to The Hotel on Rivington��������s already sprawling list of hotel amenities. If the 21-foot ceilings and bustling Euro scenesters at THOR seem tiresome, then RIV promises a more laid-back type of drinking den. One insider says, �������We��������re trying to bring back the intimacy of New York,������� and shooting for �������edgy, small, and cozy with a kind of living-room feel.������� With all the extravagance going on next door, �������cozy������� seems a bit of a strech, but they pulled it off.

Cozy living room it was for euro-friends, sociable models, and fashion entrepreneurs who couched a collective approval in mixed accents from Cali to Catalan. Next to the glowing u-shaped bar, PR friends imbibed on black velvet in front of a white canvassed wall. At the back, the red-carpeted lounge comforted us with black leather seating and the hella-groovy (y'all heard!) house beats of DJ Neil. For its first day, RIV 105 promises to be a relaxed, exclusive spot amid all the L.E.S. debauchery, and though hotel room keys won��������t guarantee entry, it can��������t hurt to flash �������em. The official grand opening is expected in October. ��������Vincent Roazzi