The big restaurant biz certainly runs in Harry Morton's family. His grandfather Arnie Morton started the immortally eponymous Morton's, and his father Peter Morton was a cofounder of the Hard Rock Cafe chain. Harry has a few irons of his own in that fire, including his own Pink Taco chain and the recent purchase of legendary LA club Viper Room. And just incidentally, he used to date Lindsay Lohan.

Point of Origin: "Born in London, live in LA now."

Current Biz: "Currently working on expanding Pink Tacos and Viper Room -- working to build my company large enough to give us total marketing freedom. We want the ability to do what we want when we want. I’m also creating a new concept that is solely based on creating business to give back. The entire company’s focus is to make money to give back positively in the community. I’m working with Lloyd and Co., who are creative geniuses ... they are helping me develop the idea. A real passion project."

Known Associates: "My friends are loyal and true. There are many phonies in LA, so we avoid them at all cost. I respect and admire anyone who is authentic and real. Nowadays, authenticity has been thrown out the window for the corporate, reality-TV-based commercial culture we live in. So anyone that stays true, doesn’t sell out, and follows what they believe is a friend. My enemies are people that are negative, sell out, phony, spineless. It’s all about surrounding yourself with positive people and positive energy."

Projections: "I want to move to Hawaii for at least one year, continue to grow my companies, follow what my gut instincts tell me, seek out new creative opportunities, start my own record label, surround myself with more creative people, collaborate, create."

Where do you want to be this time next year? "I don’t know about one year. I don’t know where I want to be tomorrow."

What are you doing tonight? "I’m going out to dinner and then I’m going to see Tom Petty and the Heartbreakers."


Prime Movers interviews A-listers from the business and leisure realm of nightlife, restaurants, hotels, and more.