By Merle Ginsberg

Jeff Klein��������s Sunset Tower Hotel is hopping right now thanks to the view from the pool at Terrace Restaurant��������if you drink enough Grey Goose Mojitos (rum is way too fattening!), you might think you��������re in a cheaper St. Tropez. The other night, the Canadian duo Chip and Pepper launched a semi-cheap denim line. Jim Carrey and Jenny McCarthy showed, as did Rachel Bilson. Clearly, money changed hands. It��������s not the Waverly Inn, but it��������s the L.A. equivalent, the average age topping out at 25�������� fine, 23. Dmitri, the maitre d�������� at the Sunset Tower, is the man to see if you want to get seated near Tom Ford, Anna Wintour, or Betsy Bloomingdale��������though they usually sit inside. Sean Penn occasionally floats through. So does Dan Aykroyd.

Meanwhile, turning the Regent Beverly Wilshire into a Four Seasons cutout has been phenomenal. The rooms look great, Wolfgang Puck��������s Cut restaurant is a real scene, and the BH crowd is drinking there after work��������after years of dedicated drinking at the Four Seasons on Doheny.

Also coming: Bond Street sushi in the new Crescent Hotel via The Thompson Group is expected to open in the fall. Beverly Hills seriously needs an upscale sushi restaurant. There aren��������t any great ones in the Golden Triangle. When Phillippe Starck��������s hotel opens (the old Meridian at LaCienega and San Vicente) it will have something like five new restaurants��������we��������re already drooling. We��������re never, never, sated.