Today at South by Southwest, I interviewed some New Yorkers in a quiet employees-only hallway of the convention center whose month-old tech startup is useful enough to become the next big thing out of the SxSW Interactive Conference. It’s called MyRecco. In geek speak, it's a platform where people can share and find recommendations with their friends—in frat speak it’s what happens when Yelp, Facebook, and Twitter make a baby. Currently, Yelp is filled with tons of reviews but all by strangers. Similarly, Facebook has a “like” button but no efficient way to categorize or chronicle things you recommend to your friends or things which have been recommended to you by your friends. This streamlined, somehow previously overlooked inconvenience is why MyRecco might have a real chance at catching on.

Here’s how it works: once you and your friends sign up, all your trusted 120 word reviews (the Twitter element) of just about anything—from restaurants to movies to music to individuals—can be shared in your MyRecco network. So how is it different then the aforementioned mainstream social networking platforms? “You get recommendations from people you trust and have relationships with,” says co-founder Peter Cortez. “You’re more likely to go somewhere if a friend tells you a place is really good, opposed to a complete stranger.”

Say, for example, you’re in Austin for SxSW and don’t know dick about where to go or what to do in the city, but don’t want to rely on some guidebook or random dude you met at a panel for advice. Instead, you can use the MyRecco.com iPhone app to see where your friends have gone in the past, what they have reviewed, and what they “recco’d” or “meh’d” with a couple touches to your screen. In our oversaturated world of advertising, these personalized, word-of-mouth recommendations are sometimes better then any guidebook. So where do you “recco” I get drunk tonight? Its got a nice ring to it, like a Tweet.