These days, beer cans are all about bells and whistles. Mountains that turn blue when the beer has been chilled to optimum drinking temperature. Can liners. Wide mouths for smoother chugging. There are even beer cans now that let everyone else know that you are interested in being skinny —  the newest Heineken Light receptacle, for example, which is closer in size to a Red Bull can. Things weren't always so. Today we hearken back to the days of beer-packaging of yore, before light brews taught beer-drinkers how to be self-conscious and before beer packaging became ashamed of beer-drinkers. A time when a beer could call itself Champagne Velvet with a straight face.

('’) From Quaff, via TheDieline. We like to imagine what this picture smells like.