Like a leaky, treacherous basement, the Internet is already knee-deep in reviews and think-pieces relating to Harmony Korine’s Spring Breakers, premiering this week in Austin. You’ve seen the beautiful posters and hazy trailers, and James Franco doing that which James Franco does, but A24 Films and Silver Surfer have added another unsurprising but still kind of ridiculous marketing tool: the official Spring Breakers vaporizer. The Silver Surfer apparatus sports a colorful rendering of the film’s title, so you can remind everyone you saw the thing.
The vaporizer in question isn’t available commercially yet, but you can make it your own if you can prove, via social media narcissism, how boring your life is and why you need to smoke to escape the clutches of its mundanity. The World’s Best Ever is giving away the vaporizer through, of all things, an Instagram contest. They write:
“Since Spring Break is all about escaping your present situation, we’re running a contest over on instagram highlighting a place that you want to run away from. Simply photograph your own everyday banality and upload it to instagram with the hashtag #SBEscape.”
Well, if you want a vaporizer commemorating Vanessa Hudgens and Selena Gomez’s romp gone wrong, this is your opportunity. Perhaps this will lead to other drug paraphernalia based on James Franco movies. Oh, wait.