The summer heat melts many traditional joint and promotional programs as rooftops, pools, and outside spaces flourish. Street-level boites depend on refreshing air-conditioning systems to satisfy their patrons, but in the end a room with a view... or a garden with some potted plants wins out. Aspen Social Club in the heart of the asphalt jungle of Times Square is adjusting to the 90-degree forecasts with a redux of the space. It is rebranding as “Aspen Surf Club” and will sport a surfboard and bikini motif. The requisite frozen margaritas will keep all cool. The surf punk band The Mystery Lights will perform. I'm going to DJ early before my Hotel Chantelle regular gig. Later DJs include Justin Strauss, Billy Caldwell, and Tommy James. Marky Ramones’ Cruisin' Kitchen Food Truck will be out front. There will be a door donation which goes to the Rockaway Waterfront Alliance.
Owner Greg Brier was asked why the party? He replied, “I just wanted to throw a great party for my friends...enjoy the summer...pull out all the stops. Aspen Social Club is based on the ski scene. The same people who enjoy that are surfers during the warm weather. Whether it's California or Montauk beaches, it's basically the same guys chasing waves and girls. I’ve invited my friends and we’re going to have a blast. My set is going to be The Beach Boys, Ramones, Dick Dale, and tracks along that vein...and I'll have fun, fun ,fun till Greg takes the Pioneers away.
The reason I find myself available to DJ this shin-dig is Luc Carl is DJing the early slot at Hotel Chantelle this Thursday from 11pm till 1am. It will be a welcome addition to have Luc and his fabulous rock followers join in on the fun. Fear not, my fans/mom... I will maintain my late set: 2am till 4am with Sam Valentine banging it in between. Luc had set up shop across the street at Ludlow Manor until it was time to move on. I used to watch his crowd of hipsters and hotties with envious eyes. Now he's bringing them where I spin. I'm excited.