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Posts Tagged 'Adidas'

Fashioneer

New Designer Footwear Floods the Market

imageExpect a flood of new footwear options come spring. “Today’s news in WWD was all about shoes,” Fashionista notes. See by Chloe is stepping into shoe design, a new development sure to launch fashion lovers into a frenzy given the hysteria that typically revolves around the line’s namesake, Chloe -- a luxury brand synonymous with covetable footwear. Meanwhile, labels Proenza Schouler and Hussein Chayalan will likewise introduce original footwear into the mix in just a few months.

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Fashion Week: Long Lines, No AC, & a Bevy of Brides at Y-3

Fashion Week: Long Lines, No AC, & a Bevy of Brides at Y-3 The line for the standing section at the Y-3 Yohji Yamamoto for Adidas show last night was out of control ... as in, an entire city-block-and-a-half kind of out of control. Waiting in the thick of it (what one could term the fashion trenches) and having moved merely a few feet since the time I arrived, I watched as a few people jumped ship. This was, after all, 20 minutes after the show was scheduled to start. (My guess is they booked it to H&M on 5th Ave, or, better yet, the Container Store next door.) I was then forced to listen to fashion banter provided by two college kids just behind me.

Boy: So, is the Prada party supposed to be fun?
Girl: Um [laughs] is the sky blue?

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Fashioneer

Olympic Sneaker Wars Heat Up

imageAdidas and Nike are facing off in a sneaker contest of Olympic proportions. As reported in the Wall Street Journal, both companies are racing to provide Beijing Olympic athletes with sneakers and shoes designed for their specific sport -- boxing, basketball, fencing, you name it. The prime time international exposure will then lead to a demand for the kicks available in a line geared towards regular folks. Adidas, the official sportswear sponsor of the Games, already has all its Olympic sneakers available online; Nike plans to offer a partial line.

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City: New York
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