November 17, 2009
Not too long ago, fashion editors regarded fashion blogs, with their real people and street style, as the hobby of a handful of overzealous, amateur fans. Today the fashion blogosphere's littered with individuals sharing their passion for style, from their own daily outfits to photographing other well-dressed pedestrians. And the perks that come to the web’s fortunate shinning talents are impressive: front-row seats at fashion shows, free samples, modeling contracts, design, styling, and photography contracts with established retailers, book deals, and editorial work. Fashion bloggers, once outsiders to the insular world of fashion, are now carving a spot for themselves among the fashion media and reaping the benefits of exposure. But what are they giving up?


“I’m sorry, but we are going to have to let you go” is the most ubiquitous line uttered in America’s work places today. No, there aren’t any stats to back it up. But considering 11.6 million people are currently out of work, it’s reasonable to say many have been sent packing to the gut-wrenching tune of those cold eleven words. As the recession wades on, the event of getting laid off has become as universal as celebrating, say, a birthday. That’s what Hallmark bet on with their horrendously patronizing and tacky