November 17, 2009
President Obama may have just invited Vogue's infamous editor-in-chief to join his national Committee on the Arts and Humanities, but it seems Wintour is looking to Obama's own campaign for a few tips as well. Specifically, Wintour is planning on copying Obama's digital marketing techniques. She and Vogue publisher Tom Florio have apparently hired Blue State Digital, "the progressive-oriented online consultancy that famously created my.barackobama.com," says Jezebel. They'll be "focusing on outreach to readers and subscribers.


