If you think you’ve seen it all, think again. ‘Invisible’ burgers, billiards, and bawdy bulletin boards are wrapped in a blown-glass bow at what just might be New York’s swankiest fast-food joint.
By Ariel Vered
PROJECT: POP BURGER (UPTOWN)
DIRECTOR/PRODUCER: Roy Liebenthal, owner of The Lemon, POP, POP Burger, and the late, great Café Tabac.
TEAM: Architect Ali Tayar, who collaborated with Liebenthal on the original POP Burger on Ninth Avenue in Chelsea. This is their fourth commercial project together. “Roy has great interest in contemporary art and rock music,” says Tayar. “For the POP Burger concept, we thought about how we could update the fast-food and saloon concepts and combine them.”
LOCATION: East 58th Street between Fifth and Madison avenues, overlooking the Apple cube, Grand Army Plaza, and Central Park. “I want to hit a broad range of people,” Liebenthal says. “It’s the heart of Manhattan, the center of New York.” It’s also right next to Bergdorf Goodman, so the thick-walleted couture crowd might be tempted off the South Beach Diet wagon.
READ MORE