PSFK recently caught up with the designer and face of Diesel (who likewise owns the majority stake in Maison Margiela, which the house's namesake just departed), to talk about inspiration and online expansions. "We definitely want to do more with our website," Russo says of Diesel. "We really like blogs, websites --- they’re more real ... For all of my life brands have just been buying press, buying good reviews -- and now it’s up to the people whether they like your product."

Jesse Eisenberg hates going to the movies. “I get anxious watching them because I’m aware of the artifice,” says the 25-year-old elfin star of such heartfelt coming-of-age tales as The Squid and the Whale and Adventureland. “I start to feel like I’m part of that.” By the end of this year, Eisenberg will have filmed more movies than he’s seen. (He’s only caught three.) And don’t even get him started on the torture of seeing himself on camera. “My therapist made me watch the trailer for [my upcoming film] Zombieland as immersion therapy.”

Lock up your daughters: Inked, but sharly attired, a band of sartorial punks inject the mean streets of Milan with edge. Photography by Pieter Henket. Styling by Chris Benns. See full gallery.

● Circle (Porta Ticinese) - Diesel's circle of lifestyle branding in the form of a day and night eatery.

Martin Margiela isn’t the only fashion alumnae channeling Martha Stewart and adding home décor designer to his resume. Supermodel Cindy Crawford has signed a deal with JCPenney to create a home accoutrement collection that includes furniture, bedding, window treatments, and more. New York magazine recently got a look at the reasonably priced goods, and they’re definitely worth checking out (think Anthropologie at a more affordable price point). The collection, dubbed Cindy Crawford Style, debuts in JCPenney’s new NYC store, which opens in July.

Would Diesel be as fun if it weren't so borderline illegal? I mean, the ads alone advocate all sorts of unorthodox activity, like protesting and violently protecting the earth. And if you think about it, why shouldn't they be so bold? Their motto is, after all, "Only the Brave." So here's one more chance for you to participate in the arcane while actually saving a few bucks and, of course, getting all Dieselized.

When it comes to Diesel, it's always a pretty safe bet that their Fashion Week show will be more than your typical underweight brigade trotting down an aisle swathed in a rack of shiny, shifty numbers. There's a different spirit, a different freedom behind the brand that's given it perpetual cool factor, and when the paps have Nicole Richie, Kate Bosworth, and Amanda Bynes to snap away at, you know they're there to see more than jeans.

If you've got two hours and room left on your plastic, we've got your personal shopapocalypse. These seven Soho streets will help you enjoy wonderful, personal economic collapse in record time.

START: West Broadway (between Houston and Broome)
● Max Mara - Newly accessorized office couture for the career-minded urbanite.
● Swiss Army Soho - High-quality accessories don't just includes knives.
● Reiss - Britain's answer to Barney's.

From the get-go, one notices Diesel founder Renzo Rosso’s two R tattoos bedecking the knuckles on the ring finger and flip-‘em-off finger. In response to my comment (cool tats), Rosso answers, “They are my initials,” in the way he answers all questions: coolly and matter of fact. Other facts -- Diesel turns 30 old this year. Fact: Diesel has more jean variety than Baskin Robbins has ice cream flavors. Fact: Diesel stores always have loud music roaring, often spun by an in-house DJ. Personal fact: My first encounter with Diesel was courtesy of Vanessa, the Venezuelan exchange student in 9th grade, who blessed the halls of Asheville High (North Carolina) in the sickest pair of rocker jean shorts I’d ever seen.

Britney Spears' tenth comeback in as many minutes is about to take a turn for the Robyn this weekend, according to online rumors. Several websites are reporting (and several sources are confirming), that the no-longer toxic singer will be performing at this Saturday's mammoth Diesel bash off the coast of Brooklyn. I mention Robyn -- who recently reinvented herself on her own terms as an indie dance queen -- because if Spears actually does take the stage at the circus-themed megabash, she'll be sharing a bill with acts like M.I.A., N.E.R.D., Franz Ferdinand, and Hot Chip.