November 20, 2009
First UrbanDaddy and DailyCandy, now Lucky. The mag-brand has teamed up with 40 different retailers and handpicked items for their stores to be sold directly on Lucky's site (in total it's more than 450 brands, or 86,000 products). Items are separated into different categories and subsequently into two sections. As Racked explains it, "the result is a two-tiered search system: You can either take the direct pipeline to Lucky's favorite ten or fifteen choices, or you can spend some quality time browsing through a wider -- but still curated -- list of items."

