Rohin Guha
January 20, 2010
Some of us are totally hopeless when it comes to engineering high-quality publicity stunts. And the rest of us let George Clooney organize such extravaganzas and idly wait by the phone, hoping he'll ask us to join him. Among those of us who were so lucky: Rihanna, Justin Timberlake, Christina Aguilera and Taylor Swift. Essentially, any pop star who has a project that needs or will need pimping has signed on to perform at Friday's televised benefit for Haiti. Sure somewhere in the germ of the idea for a Haiti relief telethon are the best of intentions. But as is typical, such intentions are jockeying with the quest for publicity and maximum viewership.

