This year, Fashion Week was dedicated to the consumers. Even if Fashion’s Night Out will be known as a huge fiscal flop in retrospect, the overall idea was reinforced by momentous store opening celebrations, and corporations extending access to what has historically been a VIP pony show. American Express sold out of their highly sought after Mercedes-Benz Sky Box seats in record time, a hot ticket that offers AmEx card holders a behind the scenes look at fashion week, bringing experts into a windowed box, much like one you would find in a football stadium, to teach consumers how to consume in what seems like a lesson in ‘high fashion with training wheels.' Likewise, growing retailers like the downtown-meets-uptown-meets-Gwyneth Paltrow label, Generra, opened up shop during the week, settling into in the Meatpacking District, within winking distance of Andre Balazs’ shiny new Standard Hotel. Another newbie to extend brand identity is Douglas Hannant, who pin-pointed their market perfectly, opening in the Plaza Hotel. And, as if to truly trumpet the return of retail, Tommy Hilfiger will open the doors to his breathtaking new 5th Avenue store tonight, with a star studded celebration.
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