September 29, 2009
H&M continues to roll out covetable collaborations with top-notch designers. Their latest partner in crime: Sonia Rykiel. According to Women's Wear Daily, the Parisian designer (renowned for whimsical, dynamic designs) will create a collection of lingerie for the budget-friendly retailer that'll debut in time for the holiday season. Specifically, "The collection is to be launched Dec. 5 in 1,500 H&M stores worldwide, and also at Rykiel boutiques -- the first time a guest designer for H&M will do so. The French firm counts 44 boutiques worldwide, along with 52 shop-in-shops."


These days, front and center in the dialogue on the recession and its effect on fashion is where high fashions fits into the picture. Will the economic downturn wipe out the luxury market for good, or merely sour its sales temporarily? According the findings of an Abrams Institute survey released yesterday on the subject, luxury fashion is here to stay. "A whopping 96% of respondents said that they thought the luxury goods market would endure the recession. 36.8% thought a 'stronger, smaller core' would make it, and 34.9% were confident that the aspirational noveau riche would keep business brisk. Only 4% thought that the recession had killed conspicuous consumption." As for the quality that will most ensure luxury brands' staying power: timelesness (which seems like somewhat circular logic).