Nadeska Alexis
November 06, 2008
Aaron Simpson, co-founder of lifestyle luxury brand Quintessentially Group, on his 24-hour global concierge service, plans for a private floating club at the 2012 Olympics, and painting an heiress’ plane pink.
Point of Origin: In the film business, I was looking after the folk coming into town ... these film stars that had no idea what to do in London. As a producer, I would end up taking them out and making them feel cozy and at home in various clubs and restaurants around town, and then the concept came to me. I said to a couple of my partners who were doing sensible things like being lawyers and restaurants owners, "Lets set this up." We thought it would be a very simple 100-person, 100-member club, but now it's in 52 countries.
