Omega -- once home to timepieces for seafaring yachtsmen and moonwalking astronauts, but now pretty much targeted to stylishly outdoorsy types -- is unveiling its new James Bond "Quantum of Solace" limited edition watch this Friday when the film preems. If you can get over shilling for a major studio film, you will certainly appreciate the watch's design. The dimpled face is inspired by the grip of Bond's trusty sidearm, a Walther PPK. The watch also features white Super-LumiNova (I presume that is something really cool) on its indexes and hands, and the words "Quantum of Solace" are laser-engraved on the inside of its sapphire crystal. The Omega name and logo and the Arabic numerals are etched in the dial, with the "blood red tip" of the seconds hand and the Seamaster logo presenting a stark contrast to the black dial.

Sure, he's British and can't cast a ballot on election day, but nothing's more sterling than an endorsement from Daniel Craig. The blond Bond likens Barack Obama to a political 007. Says the actor, "Obama would be the better Bond, because, if he's true to his word, he'd be willing to quite literally look the enemy in the eye and go toe-to-toe with them." But his endorsement doesn't come without a backhanded compliment for John McCain, who he contends would make an excellent M, given his military experience. He adds, "There is kind of a kind of Judi Dench quality about McCain." Surely he's referring to the dame's affected scowl which seems to be the Republican candidate's default expression.