August 25, 2009
Opening Ceremony seems to be getting in touch its inner cinephile. In just this past week the retailer has launched two distinctive cinematic endeavors. One, which debuted just last week in conjunction with the opening of Opening Ceremony's new Shibuya, Tokyo boutique, revolves around Chloë Sevigny's collection for OC. Definitely more in sync with avant-garde cinema than anything Blockbuster would stock, the short film, directed by Joe Danada, includes narration in Japanese (subtitles are in English) courtesy of an absentee robotic voice, as well as disjointed shots of Sevigny getting dressed and anonymous hands assembling some sort of abstract collage.

