So hello, Ne-Yo. You're looking so rat pack these days. Can you tell me about what you're wearing?

Button down, red shirt, tie, nice fedora. This is my thing -- the year of the gentleman.

How’d you come up with this concept?

Basically, it's me making an assessment of the business and seeing that the essence of what it means to be a gentleman is lacking nowadays. For example, the guy that will pull a woman's chair out for her when they sit down to eat, the guy that will open a car door for a lady, the guy that takes the time to make sure he looks his best when he walks out of the house, that guy is far and few in between. So I'm basically leading by example, trying to show cats what it means to be a gentleman again.