There’s a veritable mascara war going on out there, and it’s getting serious. It started off small, pitting two vibrating mascaras against one another -- Lancome Ôscillation and Estee Lauder’s Turbo Lash, but now it’s spreading with Givenchy eschewing a traditional brush or comb for a porcupine-eque spherical applicator, while SpinLash has a rotating version. What do we make of all these newfangled lash-lengthening devises?

File under unnecessary advancements in beautification: Cosmetic giant Lancome is releasing the first vibrating mascara wand. The product, which won't be released till fall, is called the "ÔSCILLATION -- Vibrating Infinite Powermascara." The wand will pound you with 7,000 oscillations per minute in aid of longer, fuller lashes. Some might object to rapidly pulsing object that close to the eye, but that didn't stop women from buying a preview of the mascara. Yesterday, Sephora offered a small lot of the soon-to-be released Powermascara on their website, and it sold out by 6 a.m. that morning. I predict eyepatches will be a popular look for fall/winter '08.

From shaving nicks to persistent pimples, men have just as many skin problems as women (except for my mom, whose beard defies all logic). Men can benefit from such cosmetic lines as Clinique, Lancome and Clarins, which all now have skin care lines designed especially for men. Hello, Father’s Day gifts! Women aren't the only ones who deal with dark circles and blemishes, friends. Clinique, mastermind that it is, created M Cover, a cover up for men. Earlier today, BlackBook Fashion Market Editor Bryan Levandowski whipped out his own stick of M Cover and a mirror to hide some slight imperfection on his face. Now he looks like a Ken doll in short shorts. Anti-aging serums, gels, and lotions have been available for women for, well, ages. Now men can dodge wrinkles, crow’s feet, and other incriminating signs of age too with Lancome’s Anti-Age Perfecting Fluid.