The Hard Rock is getting some work done. A $1 billion property facelift and expansion of the destination resort is bringing the Vegas game to a whole new level. What exists is being updated—from the suites to the hallways and common areas—and expanded (Nobu, existing casino). What’s to come will entice both seasoned gamblers and Strip newbies alike. AGO, the recently opened Robert De Niro-backed Italian eatery, will be joined in June by Wasted Space, a new rock bar/live music venue with the help of Carey Hart (pictured left with Shalala) and Jason Giambi. New construction will include: two new towers (approx. 1,000 new rooms), one of which is an all-suite tower with private entrance, private valet, co-ed-style spa, restaurants, gaming area, bar and two-story villas; celebrity-designed suites; new concert venue with 4,000 seats and sky boxes; 3.5 acre pool expansion with topless bathing area, or “European-style,” as they like to call it; private gaming pit with porn star Tera Patrick. Interested? Phil Shalala, who at 34 is the youngest marketing VP in Vegas, is spearheading the Hard Rock revolution. In New York, he talked about his vision for the brand, partnering with celebs like Wilmer Valderrama, and where a Vegas man goes on vacation.
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