By
Lauren Garroni
July 17, 2008
Uber-stylist Rachel Zoe is hard at work to become the Martha Stewart of fashion. She's already released a book, Style A to Zoe. Plus she has a clothing line in the works, her own reality show (The Rachel Zoe Project) soon to debut, and she's even developing her own perfume. Smell the Zoe. Although no release date on the scent has been set, a source said, "This scent will really reflect her personal style and hopefully finally brand her." At last, Zoe will cement her grip on the overly thin, super-tan, luxe boho stylista market.
Luca Turin is a biophysicist who specializes in the art of fragrance. In 1992, he wrote his first book on scent, which was the best-selling tome of its kind in France. (Mostly because it was the only book of its kind in France, jokes Turin.) Tania Sanchez is a successful writer and poet, the sour to Turin's sweet, who has traded editorial advice for free perfume. Together, they've written 
