Omega -- once home to timepieces for seafaring yachtsmen and moonwalking astronauts, but now pretty much targeted to stylishly outdoorsy types -- is unveiling its new James Bond "Quantum of Solace" limited edition watch this Friday when the film preems. If you can get over shilling for a major studio film, you will certainly appreciate the watch's design. The dimpled face is inspired by the grip of Bond's trusty sidearm, a Walther PPK. The watch also features white Super-LumiNova (I presume that is something really cool) on its indexes and hands, and the words "Quantum of Solace" are laser-engraved on the inside of its sapphire crystal. The Omega name and logo and the Arabic numerals are etched in the dial, with the "blood red tip" of the seconds hand and the Seamaster logo presenting a stark contrast to the black dial.

I'm one of those people who was actually excited when the title of the new Bond film was announced. Quantum of Solace. Another indication that the makers of this new Bond didn't really care what the fans thought or wanted -- that they were going to take this franchise in whatever direction suited, no matter how bewildering. And people were bewildered. Then the trailer was released, and die-hard Bond freaks breathed a sigh of relief. The movie seemed to retain the contemplative aspects of Casino Royale, while incorporating the over-the-top action sequences of the Brosnan era. This was a Bond for everybody, eggheads and meat heads alike. But now, the first reviews are online, and I would like to help them spread like web wildfire.