From mid-’90s club kid with glitter in his eyes (and on his cheeks), Richie Rich ascended to glam-tastic fashion darling with his Heatherette line. After amicably parting ways with his Heatherette collaborator Traver Rains last year when the design duo’s main financial backer pulled out, Rich is debuting his first solo line, Richie Rich, at the Waldorf Astoria this evening. Expect the unexpected: half-naked ballerinas twirling down the runway to Beethoven’s Fifth Symphony, for starters. The show’s invite boasts the tagline “Blondes Have More Fun!” The fun-loving, platinum-coiffed Rich, born Richard Eichhorn, has always had a thing for larger-than-life blondes: Anna Nicole Smith and Amanda Lepore have both walked the runway for him (Lepore will be strutting yet again this evening). Here, Rich talks exclusively to BlackBook about the new line, unveiling the candle in the wind that lit his design fire this go-around: Marilyn Monroe. And, good news for all the budget-conscious aspiring hot tranny messes and club kids-at-heart out there—Rich’s new line will feature a mall-friendly price point. Recession, be damned, says Rich: “Bring on the glitter!”
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