At the tastefully burnished 1Oak, four vastly different drivers are at the wheel. Richie Akiva, Jeffrey Jah, Ronnie Madra, and Scott Sartiano, partners in the timeless, game-changing venue. “You have a southern boy here, a bred New Yorker, a Canadian and an Indian” says Akiva, one quarter of the 1Oak braintrust. The diversity of its management has proven to be key in building 1Oak’s wide-ranging clientele. “We wanted 1Oak to bring nightlife back to what was fun about New York” he says. “An eclectic mix of people -- gay, straight, artists, celebrities, yuppies, blacks, whites.” The result? A $3 million lounge filled with everyone from Jay-Z to Giorgio Armani to Union Square skateboarders, and happily turning a huge profit. “The fact is,” says Sartiano, “we’ve paid back 110% of our investments in one year.” Avowing that culture could never be wiped out by a weakened Wall Street, Akiva harkens back to the disco era: “I sometimes refer to myself as the new Steve Rubell.” Here, the gentlemen talk the talk to shed light on how they walk the walk.
How did you guys all come together?
Scott Sartiano: I think we all met and we all came together working at the same place -- called Life -- years ago. It was maybe the last great nightclub. We all just sort of kept tabs on each other for years. Then Richie decided to open up Butter, and he asked me to get involved with him. Then we asked Ronnie to get involved, and it just kind of grew from there.
Richie Akiva: It was a good working relationship that we had together. I had asked him to start something on a Monday night, because that was our slow restaurant night. I told them, "I think should really start a party," different from all of this stuff that was going on in New York City that was just like, way commercial.
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