Once again, the landscape of nightlife is a'changing. Sometimes, you have to stir up the water to catch a few fish, which is exactly what happened to us. East Village Monday-night favorite Le Souk lost its liquor license, forcing patrons to take their business to Le Souk Harem, but it's the neighborhood that's the real loser. Wandering aimlessly in search of something new and good on Sunday night, we found a new party at White Slab Palace. Places we'd long since wrote off somehow hit the spot if not filled the void. An object lesson on wandering outside your comfort zone.

Jonathan Goldsmith plays 'The Most Interesting Man in the World' in those ever present Dos Equis advertisements. The thing about it is, he's actually a very interesting man. I never had a Dos Equis until this campaign grabbed my attention. After this interview I arranged for Jonathan and his lovely wife Barbara to have dinner at La Esquina. Last night while I was having dinner there, the staff was gushing and thanking me for sending him their way. It was a thrill. He has an old world charm and charisma. He lights up a room. Somewhere out there is a casting person who got it right. I arranged for them to visit Rose Bar and they called the next day to thank me. They are a gracious couple. We seem to have become good friends. Often idols and celebrities are not as interesting as they seem when you actually meet them and I was pleasantly surprised. Jonathan Goldsmith is well cast as ‘The Most Interesting Man in the World.’ Ben Barna and I spoke with Goldsmith about the life he leads, and whether or not he has a lifetime supply of beer.

As Dan Humphrey, Gossip Girl’s loveable leading man, Penn Badgley traipses through New York with a coterie of privileged prep-school coeds. But when the cameras aren’t rolling, the laid-back actor, star of this month’s thriller The Stepfather, prefers tacos and street trucks to STK.

● Boom Boom Room (Meatpacking District) - Eighteen floors above the Thigh Line, Eyeful Tower’s Boom Boom Room layers on even more sexual innuendo. Sex, too: nothing like floor to ceiling windows revealing the glittering city at your feet for getting you in the mood. Most now spot in town. (For now.)
● Jane Hotel and Ballroom (West Village) Latest smash from Sean MacPherson and Eric Goode gets all Edwardian on the WVill. Nights can run a little wild out this way, but that’s copacetic with the kinds of guests that the Jane Hotel attracts.
● Above Allen (Lower East Side) - Lush Life, indeed. Lofty Thompson LES rooftop heated up fast. Stephen Sprouse prints harken to downtown ghosts, while shmancy $15 cocktails shout out to hood’s posher present.

Now that Iranian president Mahmoud Ahmadinejad has wrapped up spewing his hilarious bile all over an empty UN general assembly, an important question remains: What's he doing tonight? You don't make the long trek to New York all the way from Iran and not sample a taste of our legendary nightlife. So what does he do? Loiter outside the Gansevoort and blend in with a crew of other blazer-sporting, open-collar-shirted loudmouths? Or does he charm his way in to a private event so he can catch those MisShapes he's been hearing so much about? Even if we don't agree with everything he says, we still want him to have fun. Because if anyone needs to loosen up, it's that guy.

Amy Gunther of the Williamsburg North skateboard mecca KCDC asked me to do the door at the Art Mosh opening in West Chelsea last night. The event, promoted by PAPER magazine and uber-trendy watch company Nixon, attracted a Jane-worthy hipster crowd. It was pretty much a no-brainer until the space hit its legal capacity and a large crowd of equally important folks got stuck outside. Then it was 3 out, let 3 in, and I had to actually work ... it's been a long time since I had to work a door. Four PAPER interns were on hand to help, as was PAPER's director of events Nicky Balestrieri. A hundred people were in the street and very few were leaving, as free booze and great music from cinematographer, filmmaker, and actor Shawn Regruto kept everybody happy. Oh yes, there was a great photography show as well. I controlled the crowd, whisked the super VIPs in as fast as allowed, and I thought of the problems over at the Jane and other hotspots where only a chosen few will ever get in.

From my humble point of view this has been a fantastic Fashion Week, and it's not over yet. The looming Marc Jacobs party is the talk of the town. It's a game of musical chairs with so many fabulous people getting a dose of humility as invites are seen as status. A longtime friend of Mr. Jacobs was lamenting on Facebook getting shut out this year. The gist was that Mr. Jacobs had abandoned the old for the new. Meanwhile, a well-known liquor marketing dude was hawking tickets online to last night's Kanye-mess-stricken VMA event for $2,500.

Just heard a very realistic rumor that East Village hipster standby The Annex has been sold and will become, of all things, a sports bar. In honor of the decline of yet another club kid landmark, the infamous electro-nu-rave Ruff Club party will be throwing a final hurrah for the sweat den it made popular on September 11, bringing out some underground all-stars: the Misshapes, Spencer Product, and the Ruff Kids. Another fond farewell to a Friday night hotspot that many called home.

After only a few years spent navigating the social waters if Manhattan, Rachelle Hruska left her cushy job at a mutual fund company to work on her hobby: social media. Her website, Guest of a Guest, not only deciphers New York's social hierarchies, but, as Hruska puts it, provides "a guide for what is going on among the young and influential tastemakers shaping the collective culture." Hruska's pluck and insight keep her focused. "After identifying an open niche in social media that I thought I could fill, it was necessary for me to venture into the unknown"-- a leap that propelled Hruska into hosting her own events, sussing out the newest hotspots and basically showing face on a nightly basis. "I see us taking Guest of a Guest to other cities around the world," she says. "I have met a lifetime's worth of interesting people in the past two years."

● Casa la Femme (West Village) - The French Kiss cocktail and Mediterranean fare seem to put you in the mood, but it's really belly-dancing beauties and equally glamorous staff that produces the allure of the place. Their simple-sweet service and svelte, mannequin-like aura makes the entire experience romantic and outlandish.
● Rose Bar (Gramercy) - Whenever I see Nur Khan, he's usually with top models like Lily Donaldson. Needless to say, with the one-two punch of Ian Schrager and Julian Schnabel top design, one of the most beautiful bars in the city is staffed by the most beautiful people as well. Bartenders are the pouty, brooding type. Cocktail waitresses are classy in a dangerously sexy way -- all seem like James Bond babes, and we always leave shaken and stirred. Wins for a likewise beautiful clientele.
● Baddies (West Village) - The Kingswood Aussies bring their Aussie-ness to the downstairs party. In case you don't speak Australian, Aussie means sexy, mate. Strapping men with accents and their friends who are just as Aussie, even if they are American. Close quarters in the murky-chic basement means a lot of flirting, trust us.