Steven Alan is on a mission. The designer made a name for himself outfitting New York's downtown set in his namesake wears; he has since expanded nationwide as well as internationally through the likes of a recent collaboration with Uniqlo. And now Alan is teaming up with none other than Richard Branson. "Steven Alan is currently Down Under, working on a project with V Australia -- Richard Branson's new airline," says Valet. "Alan's traveling around the country getting the full treatment and gathering inspiration for his idea of the perfect travel bag, which will sell at his NYC and LA stores." In the meantime, Alan's project will be taking on an interactive bend; specifically prospective shoppers can offer feedback on Alan's choice of materials, shape, etc.

Scott Sternberg brought a taste of his SoCal stomping grounds to Milk Studios Saturday for his SS10 Fashion Week presentation for Band of Outsiders and Boy. Models were outfitted in Sternberg's classic Americana-meets-prep-meets-California cool. Blazers for women were shrunken, while cuffed khaki shorts and cropped trousers were cut on the loose side. For men, suit jackets, relaxed button-up shirts, slim-legged pants, and bomber jackets were fashioned decidedly more trim. Thanks to a jam-packed crowd, the beach scene was matched by notably warm interior temperatures. But that didn't dissuade the likes of Jason Schwartzman, Kirsten Dunst, Leigh Lezark, and Rachel McAdams (the latter of which has been attending shows with Anna Wintour, generating rooms of a Vogue cover in the works) in a Boy bandage skirt fresh off the SS10 line among other A-listers from paying their respects to Sternberg.

The CFDA held its annual awards ceremony in New York last night, honoring a rising generation of fashion power players, as well as First Lady Michelle Obama (who accepted the commendation of Board of Directors’ Special Tribute via satellite). CFDA President Diane Von Furstenberg held court, while Tracey Ullman hosted. The latter opened the ceremony with a Keifer Sutherland head-butting joke, which garnered only "weak laughter," says Fashionologie. It probably didn't help matters that Jack McCollough, half of the design team behind Proenza Schouler (who won the title of Accessories Designer of the Year) and the recipient of said head-butt post-Costume Gala, was in attendance.

Scott Sternberg -- the CAA agent-turned-fashion designer behind Band of Outsiders and Boy -- is a marketing maven. Having cut his teeth at one of the industry’s most cutthroat talent agencies, the Midwest-reared and LA-based designer is well aware how much image can effect others’ perceptions of you. And he’s not afraid to tell you what he thinks. So when The Style Advisor asked Sternberg for his top 10 "rules of style," it’s little surprise that what resulted makes for an interesting read. For the full list, click here; for a few select gems, hit the jump.

When I first arrived downstairs at Milk Studios for Band of Outsiders and Boy's SS09 presentation, there was a bit of a panic. The elevator connecting an increasingly large crowd with the presentation upstairs only took 15 at a time. Nearly a dozen flights up in the penthouse, a significantly more serene scene awaited. Screening on opposite white walls were three separate films -- two of which captured high-watt celebs Kirsten Dunst and Max Minghella, solo, standing/jumping their way through Scott Sternberg's latest collections. An ethereal soundtrack played loudly but did little to muffle the excited voices filling the room. Editors pawed looks from the new Boy and Band of Outsiders collections, which were on display and available for copping a feel on racks lining one wall. Draped across lit white boxes were partially transparent men's button-up shirts and track jackets. All in all, the collection seemed well received, no doubt in large part thanks to its wearability.